Caulipower vs Rao's · Bay Area shelf head-to-head
Caulipower and Rao's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rao's carries more Brand PowerRao's is in more Bay Area grocersRao's fields the deeper lineupCaulipower sits further up the premium end
Caulipower
Rao's
48
brand power
66
16
products
79
7
categories
6
8
subcategories
16
11
grocers
21
98.0¢
price per oz
59.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Caulipower▭ Rao's
Distribution · 30% of score46·88
carried in 11 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Prepared Meals8 vs 17 SKUs
1% of shelf
only Caulipower
only Rao's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Caulipower · 1
only Rao's · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Caulipower · Rao's
