Caulipuffs vs Annie's · Bay Area shelf head-to-head
Caulipuffs and Annie's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Annie's carries more Brand PowerAnnie's is in more Bay Area grocersAnnie's fields the deeper lineupCaulipuffs sits further up the premium end
Caulipuffs
Annie's
14
brand power
73
3
products
130
1
categories
21
3
grocers
21
$1.51
price per oz
76.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Caulipuffs▭ Annie's
Distribution · 30% of score13·88
C
carried in 3 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score22
only Caulipuffs
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Caulipuffs · 0
no exclusive doors — everywhere Caulipuffs is, Annie's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Caulipuffs · Annie's
