Cereal Number vs Bob's Red Mill · Bay Area shelf head-to-head
Cereal Number and Bob's Red Mill, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bob's Red Mill carries more Brand PowerBob's Red Mill is in more Bay Area grocersBob's Red Mill fields the deeper lineup
Cereal Number
Bob's Red Mill
0
brand power
81
2
products
210
1
categories
25
1
grocers
22
$14.29
avg price
$7.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cereal Number▭ Bob's Red Mill
Distribution · 30% of score4·92
C
carried in 1 of 24 Bay Area grocers·carried in 22 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cereal Number
no top category Bob's Red Mill doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cereal Number · 0
no exclusive doors — everywhere Cereal Number is, Bob's Red Mill is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cereal Number · Bob's Red Mill