Chickapea vs Jovial · Bay Area shelf head-to-head
Chickapea and Jovial, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jovial carries more Brand PowerJovial is in more Bay Area grocersJovial fields the deeper lineupChickapea sits further up the premium end
Chickapea
Jovial
17
brand power
63
7
products
40
2
categories
12
5
subcategories
23
7
grocers
18
86.2¢
price per oz
55.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chickapea▭ Jovial
Distribution · 30% of score29·75
C
carried in 7 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Prepared Foods1 vs 3 SKUs
C
<1% of shelf
only Chickapea
no top category Jovial doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Chickapea · 0
no exclusive doors — everywhere Chickapea is, Jovial is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chickapea · Jovial
