Cholula vs Mina · Bay Area shelf head-to-head
Cholula and Mina, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cholula is in more Bay Area grocersCholula sits further up the premium end
Cholula
Mina
53
brand power
51
20
products
18
5
categories
6
6
subcategories
9
18
grocers
15
41.3¢
price per oz
71.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cholula▭ Mina
Distribution · 30% of score75·63
C
M
carried in 18 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score81·78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cholula
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cholula · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cholula · Mina