Chosen Foods vs La Tourangelle · Bay Area shelf head-to-head
Chosen Foods and La Tourangelle, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chosen Foods is in more Bay Area grocersChosen Foods fields the deeper lineup
Chosen Foods
La Tourangelle
55
brand power
51
31
products
28
4
categories
3
11
subcategories
11
19
grocers
18
$1.11
price per fl oz
$1.22
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chosen Foods▭ La Tourangelle
Distribution · 30% of score79·75
carried in 19 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Salad Dressings5 vs 1 SKUs
only Chosen Foods
only La Tourangelle
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chosen Foods · La Tourangelle
