Christie Cookie Co. vs Mollie's · Bay Area shelf head-to-head
Christie Cookie Co. and Mollie's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mollie's carries more Brand PowerMollie's is in more Bay Area grocersMollie's fields the deeper lineupMollie's sits further up the premium end
Christie Cookie Co.
Mollie's
9
brand power
48
2
products
83
1
categories
27
2
subcategories
41
1
grocers
2
$8.99
avg price
$15.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Christie Cookie Co.▭ Mollie's
Distribution · 30% of score4·8
C
M
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score15·100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Christie Cookie Co.
no top category Mollie's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Christie Cookie Co. · 1
only Mollie's · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Christie Cookie Co. · Mollie's
