Chuckanut Bay Foods vs Overjoyed · Bay Area shelf head-to-head
Chuckanut Bay Foods and Overjoyed, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Overjoyed carries more Brand PowerChuckanut Bay Foods is in more Bay Area grocersOverjoyed fields the deeper lineup
Chuckanut Bay Foods
Overjoyed
38
brand power
46
19
products
41
2
categories
13
2
subcategories
21
6
grocers
2
$5.11
avg price
$8.58
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chuckanut Bay Foods▭ Overjoyed
Distribution · 30% of score25·8
C
O
carried in 6 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score79·97
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chuckanut Bay Foods
no top category Overjoyed doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Chuckanut Bay Foods · 5
only Overjoyed · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chuckanut Bay Foods · Overjoyed
