Lining them up…

Clover Sonoma vs Cracker Barrel · Bay Area shelf head-to-head

Clover Sonoma and Cracker Barrel, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.

Clover Sonoma carries more Brand PowerClover Sonoma is in more Bay Area grocersClover Sonoma fields the deeper lineupCracker Barrel sits further up the premium end

Clover Sonoma

Cracker Barrel

brand power

114

products

Brand Power, component by component

the same four weighted signals scored on both brands’ own pages.

▬ Clover Sonoma▭ Cracker Barrel

Distribution · 30% of score75·13

carried in 18 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers

Depth · 25% of score100

Contested categories

categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.

Cheese25 vs 3 SKUs

1% of shelf

<1% of shelf

↳ Cheddar 3% · 1%

only Clover Sonoma

Milk & Cream Yogurt Butter Cream Fermented Dairy Milk Eggs Cottage Cheese Ice Cream Dairy Toppings Dairy Alternatives

only Cracker Barrel

Prepared Foods

Doors

who stocks each brand right now · shared, and each brand’s exclusive doors.

both brands

Andronico's Community Markets Mollie Stone's Markets United Markets

only Clover Sonoma · 15

Berkeley Bowl Bi-Rite Market Canyon Market Community Market CA Driver's Market Fairfax Market Falletti Foods Gus's Community Market

Head to head

each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.

Clover Sonoma Cheese Sharp Cheddar Block

$5.89

Cracker Barrel Vermont Sharp White Cheddar Cheese Chunk

$7.19

Clover Sonoma Cheese Sharp Cheddar Slice

$5.49

both sides measured by the same instruments on the same shelves · see each brand’s full page: Clover Sonoma · Cracker Barrel