Clover Sonoma vs Lifeway · Bay Area shelf head-to-head
Clover Sonoma and Lifeway, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clover Sonoma is in more Bay Area grocersClover Sonoma fields the deeper lineupLifeway sits further up the premium end
Clover Sonoma
Lifeway
68
brand power
66
114
products
42
12
categories
3
18
grocers
15
17.6¢
price per fl oz
27.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Clover Sonoma▭ Lifeway
Distribution · 30% of score75·63
carried in 18 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cottage Cheese4 vs 1 SKUs
8% of shelf
only Lifeway
no top category Clover Sonoma doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Clover Sonoma · Lifeway
