Clover Sonoma vs Vital Farms · Bay Area shelf head-to-head
Clover Sonoma and Vital Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clover Sonoma carries more Brand PowerClover Sonoma is in more Bay Area grocersClover Sonoma fields the deeper lineupVital Farms sits further up the premium end
Clover Sonoma
Vital Farms
68
brand power
53
114
products
22
12
categories
4
23
subcategories
4
18
grocers
13
$2.57
price per item
99.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Clover Sonoma▭ Vital Farms
Distribution · 30% of score75·54
carried in 18 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Clover Sonoma
only Vital Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Clover Sonoma · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Clover Sonoma · Vital Farms
