Coconut Cult vs Forager Project · Bay Area shelf head-to-head
Coconut Cult and Forager Project, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Forager Project carries more Brand PowerForager Project is in more Bay Area grocersForager Project fields the deeper lineupCoconut Cult sits further up the premium end
Coconut Cult
Forager Project
38
brand power
62
13
products
43
1
categories
12
2
subcategories
14
12
grocers
18
$1.43
price per fl oz
38.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Coconut Cult▭ Forager Project
Distribution · 30% of score50·75
carried in 12 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Coconut Cult
no top category Forager Project doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Coconut Cult · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Coconut Cult · Forager Project
