Coleman Natural Foods vs Applegate · Bay Area shelf head-to-head
Coleman Natural Foods and Applegate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Applegate carries more Brand PowerApplegate is in more Bay Area grocersApplegate fields the deeper lineup
Coleman Natural Foods
Applegate
0
brand power
72
2
products
111
2
categories
18
2
subcategories
21
2
grocers
20
$10.49
avg price
$10.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Coleman Natural Foods▭ Applegate
Distribution · 30% of score8·83
C
carried in 2 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Coleman Natural Foods
no top category Applegate doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Coleman Natural Foods · 0
no exclusive doors — everywhere Coleman Natural Foods is, Applegate is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Coleman Natural Foods · Applegate