Columbus vs Creminelli Fine Meats · Bay Area shelf head-to-head
Columbus and Creminelli Fine Meats, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Columbus is in more Bay Area grocersColumbus fields the deeper lineupCreminelli Fine Meats sits further up the premium end
Columbus
Creminelli Fine Meats
60
brand power
56
40
products
31
6
categories
5
13
subcategories
6
16
grocers
13
$1.69
price per oz
$3.64
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Columbus▭ Creminelli Fine Meats
Distribution · 30% of score67·54
carried in 16 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cured Meats21 vs 18 SKUs
7% of shelf
only Columbus
only Creminelli Fine Meats
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Columbus · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Columbus · Creminelli Fine Meats
