Columbus vs Diestel Family Ranch · Bay Area shelf head-to-head
Columbus and Diestel Family Ranch, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Columbus carries more Brand PowerColumbus is in more Bay Area grocersColumbus fields the deeper lineupDiestel Family Ranch sits further up the premium end
Columbus
Diestel Family Ranch
60
brand power
52
40
products
20
6
categories
6
13
subcategories
10
16
grocers
13
$1.69
price per oz
$1.45
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Columbus▭ Diestel Family Ranch
Distribution · 30% of score67·54
carried in 16 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Deli Meats12 vs 10 SKUs
3% of shelf
only Columbus
only Diestel Family Ranch
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Columbus · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Columbus · Diestel Family Ranch
