Cortas vs Sadaf · Bay Area shelf head-to-head
Cortas and Sadaf, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sadaf carries more Brand PowerSadaf is in more Bay Area grocersSadaf fields the deeper lineupCortas sits further up the premium end
Cortas
Sadaf
22
brand power
42
5
products
16
4
categories
11
4
subcategories
12
3
grocers
7
52.3¢
price per fl oz
64.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cortas▭ Sadaf
Distribution · 30% of score13·29
C
carried in 3 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cortas
no top category Sadaf doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cortas · Sadaf
