Cracker Barrel vs Clover Sonoma · Bay Area shelf head-to-head
Cracker Barrel and Clover Sonoma, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clover Sonoma carries more Brand PowerClover Sonoma is in more Bay Area grocersClover Sonoma fields the deeper lineupCracker Barrel sits further up the premium end
Cracker Barrel
Clover Sonoma
16
brand power
68
4
products
114
2
categories
12
2
subcategories
23
3
grocers
18
94.4¢
price per oz
48.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cracker Barrel▭ Clover Sonoma
Distribution · 30% of score13·75
C
carried in 3 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cracker Barrel
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Cracker Barrel · 0
no exclusive doors — everywhere Cracker Barrel is, Clover Sonoma is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cracker Barrel · Clover Sonoma
