Creminelli Fine Meats vs Columbus · Bay Area shelf head-to-head
Creminelli Fine Meats and Columbus, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Columbus is in more Bay Area grocersColumbus fields the deeper lineupCreminelli Fine Meats sits further up the premium end
Creminelli Fine Meats
Columbus
56
brand power
60
31
products
40
5
categories
6
6
subcategories
13
13
grocers
16
$3.64
price per oz
$1.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Creminelli Fine Meats▭ Columbus
Distribution · 30% of score54·67
carried in 13 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cured Meats18 vs 21 SKUs
6% of shelf
only Creminelli Fine Meats
only Columbus
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Creminelli Fine Meats · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Creminelli Fine Meats · Columbus
