Crown Prince vs Napoleon Co. · Bay Area shelf head-to-head
Crown Prince and Napoleon Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Crown Prince is in more Bay Area grocersNapoleon Co. fields the deeper lineupCrown Prince sits further up the premium end
Crown Prince
Napoleon Co.
34
brand power
38
13
products
36
1
categories
13
7
subcategories
18
14
grocers
9
$1.97
price per oz
89.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Crown Prince▭ Napoleon Co.
Distribution · 30% of score58·38
N
carried in 14 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Crown Prince
no top category Napoleon Co. doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Crown Prince · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Crown Prince · Napoleon Co.