Cucina & Amore vs Gina's Pesto · Bay Area shelf head-to-head
Cucina & Amore and Gina's Pesto, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cucina & Amore carries more Brand PowerCucina & Amore is in more Bay Area grocersCucina & Amore fields the deeper lineupGina's Pesto sits further up the premium end
Cucina & Amore
Gina's Pesto
56
brand power
22
42
products
2
16
categories
1
23
subcategories
1
11
grocers
8
48.3¢
price per oz
$1.58
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cucina & Amore▭ Gina's Pesto
Distribution · 30% of score46·33
G
carried in 11 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score97
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cucina & Amore
only Gina's Pesto
no top category Cucina & Amore doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cucina & Amore · Gina's Pesto