Daily's vs Applegate · Bay Area shelf head-to-head
Daily's and Applegate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Applegate carries more Brand PowerApplegate is in more Bay Area grocersApplegate fields the deeper lineup
Daily's
Applegate
2
brand power
72
3
products
111
1
categories
18
1
subcategories
21
2
grocers
20
$18.46
avg price
$10.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Daily's▭ Applegate
Distribution · 30% of score8·83
D
carried in 2 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Daily's
no top category Applegate doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Daily's · 0
no exclusive doors — everywhere Daily's is, Applegate is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Daily's · Applegate