Dash vs Mccormick · Bay Area shelf head-to-head
Dash and Mccormick, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mccormick carries more Brand PowerMccormick is in more Bay Area grocersMccormick fields the deeper lineup
Dash
Mccormick
27
brand power
66
5
products
209
3
categories
16
3
subcategories
60
6
grocers
13
$5.82
avg price
$6.23
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dash▭ Mccormick
Distribution · 30% of score25·54
D
carried in 6 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dash
no top category Mccormick doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dash · 0
no exclusive doors — everywhere Dash is, Mccormick is too.
only Mccormick · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dash · Mccormick
