De Cecco vs Flour + Water · Bay Area shelf head-to-head
De Cecco and Flour + Water, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
De Cecco carries more Brand PowerDe Cecco is in more Bay Area grocersDe Cecco fields the deeper lineupFlour + Water sits further up the premium end
De Cecco
Flour + Water
57
brand power
32
66
products
6
5
categories
2
24
subcategories
5
15
grocers
11
35.5¢
price per oz
54.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ De Cecco▭ Flour + Water
Distribution · 30% of score63·46
carried in 15 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only De Cecco
only Flour + Water
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only De Cecco · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: De Cecco · Flour + Water
