De Cecco vs Mill Valley Pasta Co. · Bay Area shelf head-to-head
De Cecco and Mill Valley Pasta Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
De Cecco carries more Brand PowerDe Cecco is in more Bay Area grocersDe Cecco fields the deeper lineup
De Cecco
Mill Valley Pasta Co.
57
brand power
30
66
products
11
5
categories
6
24
subcategories
8
15
grocers
1
$5.20
avg price
$13.85
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ De Cecco▭ Mill Valley Pasta Co.
Distribution · 30% of score63·4
M
carried in 15 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only De Cecco
only Mill Valley Pasta Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: De Cecco · Mill Valley Pasta Co.
