Deep Indian Kitchen vs Bibigo · Bay Area shelf head-to-head
Deep Indian Kitchen and Bibigo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bibigo carries more Brand PowerDeep Indian Kitchen is in more Bay Area grocersBibigo fields the deeper lineup
Deep Indian Kitchen
Bibigo
50
brand power
56
21
products
30
5
categories
11
7
subcategories
14
14
grocers
12
$1.01
price per oz
$3.83
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Deep Indian Kitchen▭ Bibigo
Distribution · 30% of score58·50
carried in 14 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Prepared Meals14 vs 3 SKUs
1% of shelf
only Deep Indian Kitchen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Deep Indian Kitchen · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Deep Indian Kitchen · Bibigo
