Delallo vs Mamma Emma · Bay Area shelf head-to-head
Delallo and Mamma Emma, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Delallo carries more Brand PowerDelallo is in more Bay Area grocersDelallo fields the deeper lineup
Delallo
Mamma Emma
63
brand power
35
79
products
15
23
categories
3
31
subcategories
3
15
grocers
10
$1.49
price per oz
66.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Delallo▭ Mamma Emma
Distribution · 30% of score63·42
carried in 15 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Delallo
only Mamma Emma
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Delallo · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Delallo · Mamma Emma
