Desert Essence vs Acure · Bay Area shelf head-to-head
Desert Essence and Acure, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Desert Essence carries more Brand PowerAcure is in more Bay Area grocersDesert Essence fields the deeper lineupAcure sits further up the premium end
Desert Essence
Acure
50
brand power
43
44
products
26
7
categories
3
15
subcategories
12
4
grocers
5
$1.85
price per fl oz
$5.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Desert Essence▭ Acure
Distribution · 30% of score17·21
carried in 4 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Desert Essence
only Acure
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Desert Essence · 1
only Acure · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Desert Essence · Acure
