Di Martino vs Delallo · Bay Area shelf head-to-head
Di Martino and Delallo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Delallo carries more Brand PowerDelallo is in more Bay Area grocersDelallo fields the deeper lineupDelallo sits further up the premium end
Di Martino
Delallo
15
brand power
63
3
products
79
2
categories
23
3
subcategories
31
2
grocers
15
$6.42
avg price
$6.09
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Di Martino▭ Delallo
Distribution · 30% of score8·63
D
carried in 2 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Di Martino
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Di Martino · 0
no exclusive doors — everywhere Di Martino is, Delallo is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Di Martino · Delallo
