Diestel Family Ranch vs Columbus · Bay Area shelf head-to-head
Diestel Family Ranch and Columbus, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Columbus carries more Brand PowerColumbus is in more Bay Area grocersColumbus fields the deeper lineupDiestel Family Ranch sits further up the premium end
Diestel Family Ranch
Columbus
52
brand power
60
20
products
40
6
categories
6
10
subcategories
13
13
grocers
16
$1.45
price per oz
$1.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Diestel Family Ranch▭ Columbus
Distribution · 30% of score54·67
carried in 13 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Deli Meats10 vs 12 SKUs
2% of shelf
only Diestel Family Ranch
only Columbus
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Diestel Family Ranch · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Diestel Family Ranch · Columbus
