Dietz & Watson vs Hillshire Farm · Bay Area shelf head-to-head
Dietz & Watson and Hillshire Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dietz & Watson fields the deeper lineupDietz & Watson sits further up the premium end
Dietz & Watson
Hillshire Farm
46
brand power
44
48
products
31
7
categories
7
16
subcategories
11
8
grocers
8
$1.44
price per oz
73.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dietz & Watson▭ Hillshire Farm
Distribution · 30% of score33·33
H
carried in 8 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Processed Meats4 vs 5 SKUs
only Dietz & Watson
only Hillshire Farm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Dietz & Watson · 3
only Hillshire Farm · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dietz & Watson · Hillshire Farm
