Dietz & Watson vs Primo Taglio · Bay Area shelf head-to-head
Dietz & Watson and Primo Taglio, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dietz & Watson carries more Brand PowerDietz & Watson is in more Bay Area grocersDietz & Watson fields the deeper lineup
Dietz & Watson
Primo Taglio
46
brand power
27
48
products
10
7
categories
4
16
subcategories
6
8
grocers
1
$8.42
avg price
$9.62
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dietz & Watson▭ Primo Taglio
Distribution · 30% of score33·4
P
carried in 8 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Prepared Sandwiches1 vs 1 SKUs
only Dietz & Watson
only Primo Taglio
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dietz & Watson · 7
only Primo Taglio · 0
no exclusive doors — everywhere Primo Taglio is, Dietz & Watson is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dietz & Watson · Primo Taglio
