Divina vs Oyna Natural Foods · Bay Area shelf head-to-head
Divina and Oyna Natural Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Divina carries more Brand PowerDivina is in more Bay Area grocersDivina fields the deeper lineupOyna Natural Foods sits further up the premium end
Divina
Oyna Natural Foods
69
brand power
15
77
products
11
14
categories
3
20
subcategories
3
20
grocers
4
$1.04
price per oz
$1.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Divina▭ Oyna Natural Foods
Distribution · 30% of score83·17
O
carried in 20 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Divina
only Oyna Natural Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Divina · Oyna Natural Foods