Divine Organics vs Wholesome · Bay Area shelf head-to-head
Divine Organics and Wholesome, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wholesome carries more Brand PowerWholesome is in more Bay Area grocersWholesome fields the deeper lineupDivine Organics sits further up the premium end
Divine Organics
Wholesome
33
brand power
61
23
products
43
11
categories
6
14
subcategories
12
3
grocers
19
$3.78
price per oz
77.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Divine Organics▭ Wholesome
Distribution · 30% of score13·79
carried in 3 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sweeteners5 vs 19 SKUs
1% of shelf
only Divine Organics
only Wholesome
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Divine Organics · 0
no exclusive doors — everywhere Divine Organics is, Wholesome is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Divine Organics · Wholesome
