Dolce Italia Foods vs Barilla · Bay Area shelf head-to-head
Dolce Italia Foods and Barilla, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Barilla carries more Brand PowerBarilla is in more Bay Area grocersBarilla fields the deeper lineupDolce Italia Foods sits further up the premium end
Dolce Italia Foods
Barilla
43
brand power
55
15
products
51
2
categories
4
10
subcategories
22
13
grocers
15
68.5¢
price per oz
27.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dolce Italia Foods▭ Barilla
Distribution · 30% of score54·63
D
carried in 13 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dolce Italia Foods
no top category Barilla doesn’t also play in.
only Barilla
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dolce Italia Foods · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dolce Italia Foods · Barilla
