Dole vs Wyman's · Bay Area shelf head-to-head
Dole and Wyman's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dole carries more Brand PowerDole is in more Bay Area grocersDole fields the deeper lineup
Dole
Wyman's
65
brand power
44
68
products
19
7
categories
2
11
subcategories
2
14
grocers
11
34.0¢
price per oz
44.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dole▭ Wyman's
Distribution · 30% of score58·46
carried in 14 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wyman's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dole · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dole · Wyman's
