Dove vs Nestle · Bay Area shelf head-to-head
Dove and Nestle, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dove is in more Bay Area grocersDove fields the deeper lineupNestle sits further up the premium end
Dove
Nestle
45
brand power
45
25
products
22
6
categories
7
7
subcategories
9
11
grocers
10
$2.84
price per oz
$2.08
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dove▭ Nestle
Distribution · 30% of score46·42
N
carried in 11 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score88·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dove · 3
only Nestle · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dove · Nestle
