Dragonfly vs Lotus Foods · Bay Area shelf head-to-head
Dragonfly and Lotus Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lotus Foods is in more Bay Area grocersDragonfly fields the deeper lineupLotus Foods sits further up the premium end
Dragonfly
Lotus Foods
54
brand power
54
34
products
28
17
categories
4
17
subcategories
9
2
grocers
17
$5.36
avg price
$5.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dragonfly▭ Lotus Foods
Distribution · 30% of score8·71
D
carried in 2 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score94
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Rice4 vs 11 SKUs
D
1% of shelf
only Dragonfly
only Lotus Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dragonfly · 0
no exclusive doors — everywhere Dragonfly is, Lotus Foods is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dragonfly · Lotus Foods
