Dragonfly vs Spice World · Bay Area shelf head-to-head
Dragonfly and Spice World, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dragonfly carries more Brand PowerSpice World is in more Bay Area grocersDragonfly fields the deeper lineup
Dragonfly
Spice World
54
brand power
47
34
products
21
17
categories
4
2
grocers
6
$5.36
avg price
$5.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dragonfly▭ Spice World
Distribution · 30% of score8·25
D
S
carried in 2 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score94·83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dragonfly
only Spice World
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Dragonfly · 1
only Spice World · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dragonfly · Spice World