Dsd Merchandisers vs Jelly Belly · Bay Area shelf head-to-head
Dsd Merchandisers and Jelly Belly, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dsd Merchandisers carries more Brand PowerJelly Belly is in more Bay Area grocersDsd Merchandisers fields the deeper lineupJelly Belly sits further up the premium end
Dsd Merchandisers
Jelly Belly
49
brand power
20
61
products
51
11
categories
2
27
subcategories
6
4
grocers
5
$1.10
price per oz
$1.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dsd Merchandisers▭ Jelly Belly
Distribution · 30% of score17·21
J
carried in 4 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Dsd Merchandisers
only Jelly Belly
no top category Dsd Merchandisers doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Dsd Merchandisers · 2
only Jelly Belly · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dsd Merchandisers · Jelly Belly
