Dsd Merchandisers vs Smartsweets · Bay Area shelf head-to-head
Dsd Merchandisers and Smartsweets, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dsd Merchandisers carries more Brand PowerSmartsweets is in more Bay Area grocersDsd Merchandisers fields the deeper lineupSmartsweets sits further up the premium end
Dsd Merchandisers
Smartsweets
49
brand power
37
61
products
13
11
categories
2
27
subcategories
6
4
grocers
13
$1.10
price per oz
$2.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Dsd Merchandisers▭ Smartsweets
Distribution · 30% of score17·54
carried in 4 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Candy27 vs 11 SKUs
1% of shelf
only Dsd Merchandisers
only Smartsweets
no top category Dsd Merchandisers doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Dsd Merchandisers · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Dsd Merchandisers · Smartsweets
