Duncan Hines vs Pillsbury · Bay Area shelf head-to-head
Duncan Hines and Pillsbury, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pillsbury carries more Brand PowerPillsbury is in more Bay Area grocersPillsbury fields the deeper lineup
Duncan Hines
Pillsbury
45
brand power
72
20
products
74
5
categories
10
11
grocers
12
28.8¢
price per oz
36.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Duncan Hines▭ Pillsbury
Distribution · 30% of score46·50
D
carried in 11 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Duncan Hines
no top category Pillsbury doesn’t also play in.
only Pillsbury
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Duncan Hines · 1
only Pillsbury · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Duncan Hines · Pillsbury
