Earth Science vs Derma E · Bay Area shelf head-to-head
Earth Science and Derma E, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Derma E carries more Brand PowerEarth Science is in more Bay Area grocersDerma E fields the deeper lineup
Earth Science
Derma E
34
brand power
39
10
products
24
4
categories
5
8
subcategories
15
2
grocers
1
$5.58
price per fl oz
$5.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Earth Science▭ Derma E
Distribution · 30% of score8·4
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Earth Science
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Earth Science · 1
only Derma E · 0
no exclusive doors — everywhere Derma E is, Earth Science is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Earth Science · Derma E
