Earthbound Farm vs Stahlbush Island Farms · Bay Area shelf head-to-head
Earthbound Farm and Stahlbush Island Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Earthbound Farm carries more Brand PowerEarthbound Farm is in more Bay Area grocersEarthbound Farm fields the deeper lineupStahlbush Island Farms sits further up the premium end
Earthbound Farm
Stahlbush Island Farms
74
brand power
54
63
products
27
6
categories
3
8
subcategories
6
16
grocers
14
66.7¢
price per oz
58.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Earthbound Farm▭ Stahlbush Island Farms
Distribution · 30% of score67·58
carried in 16 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Vegetables4 vs 6 SKUs
only Earthbound Farm
only Stahlbush Island Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Earthbound Farm · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Earthbound Farm · Stahlbush Island Farms
