Eden Foods vs Fillo's · Bay Area shelf head-to-head
Eden Foods and Fillo's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Eden Foods carries more Brand PowerEden Foods is in more Bay Area grocersEden Foods fields the deeper lineupEden Foods sits further up the premium end
Eden Foods
Fillo's
62
brand power
34
78
products
14
32
categories
3
15
grocers
9
$1.51
price per oz
67.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Eden Foods▭ Fillo's
Distribution · 30% of score63·38
F
carried in 15 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Eden Foods
only Fillo's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Eden Foods · Fillo's
