Eden Foods vs La Costeña · Bay Area shelf head-to-head
Eden Foods and La Costeña, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Eden Foods carries more Brand PowerEden Foods is in more Bay Area grocersEden Foods fields the deeper lineupEden Foods sits further up the premium end
Eden Foods
La Costeña
62
brand power
34
78
products
18
32
categories
5
15
grocers
7
$1.51
price per oz
31.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Eden Foods▭ La Costeña
Distribution · 30% of score63·29
L
carried in 15 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sauces5 vs 1 SKUs
only Eden Foods
only La Costeña
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Eden Foods · La Costeña