Essential Everyday vs Flav-r-pac · Bay Area shelf head-to-head
Essential Everyday and Flav-r-pac, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Essential Everyday carries more Brand PowerEssential Everyday is in more Bay Area grocersEssential Everyday fields the deeper lineup
Essential Everyday
Flav-r-pac
58
brand power
7
214
products
7
44
categories
2
57
subcategories
2
8
grocers
3
$3.98
avg price
$5.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Essential Everyday▭ Flav-r-pac
Distribution · 30% of score33·13
E
F
carried in 8 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score100·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Essential Everyday
only Flav-r-pac
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Essential Everyday · 7
only Flav-r-pac · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Essential Everyday · Flav-r-pac