Essential Everyday vs Little Apple Treats · Bay Area shelf head-to-head
Essential Everyday and Little Apple Treats, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Essential Everyday carries more Brand PowerEssential Everyday is in more Bay Area grocersEssential Everyday fields the deeper lineupLittle Apple Treats sits further up the premium end
Essential Everyday
Little Apple Treats
58
brand power
14
214
products
6
44
categories
4
57
subcategories
4
8
grocers
2
22.1¢
price per fl oz
$2.17
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Essential Everyday▭ Little Apple Treats
Distribution · 30% of score33·8
E
L
carried in 8 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score100·39
only Essential Everyday
only Little Apple Treats
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Essential Everyday · 8
only Little Apple Treats · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Essential Everyday · Little Apple Treats
