Essential Everyday vs Wesson · Bay Area shelf head-to-head
Essential Everyday and Wesson, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Essential Everyday carries more Brand PowerWesson is in more Bay Area grocersEssential Everyday fields the deeper lineup
Essential Everyday
Wesson
58
brand power
31
214
products
8
44
categories
2
57
subcategories
2
8
grocers
11
22.1¢
price per fl oz
24.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Essential Everyday▭ Wesson
Distribution · 30% of score33·46
E
W
carried in 8 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score100·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Essential Everyday
only Wesson
no top category Essential Everyday doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Essential Everyday · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Essential Everyday · Wesson
