Essential Everyday vs Zürsun Idaho Heirloom Beans · Bay Area shelf head-to-head
Essential Everyday and Zürsun Idaho Heirloom Beans, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Essential Everyday carries more Brand PowerEssential Everyday is in more Bay Area grocersEssential Everyday fields the deeper lineupZürsun Idaho Heirloom Beans sits further up the premium end
Essential Everyday
Zürsun Idaho Heirloom Beans
58
brand power
38
214
products
14
44
categories
5
57
subcategories
10
8
grocers
5
38.4¢
price per oz
54.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Essential Everyday▭ Zürsun Idaho Heirloom Beans
Distribution · 30% of score33·21
E
Z
carried in 8 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score100·69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Essential Everyday
only Zürsun Idaho Heirloom Beans
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Essential Everyday · 4
only Zürsun Idaho Heirloom Beans · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Essential Everyday · Zürsun Idaho Heirloom Beans
