Everyone vs Dr. Bronner's · Bay Area shelf head-to-head
Everyone and Dr. Bronner's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dr. Bronner's is in more Bay Area grocersDr. Bronner's fields the deeper lineup
Everyone
Dr. Bronner's
64
brand power
68
49
products
91
5
categories
9
9
subcategories
12
6
grocers
17
90.0¢
price per fl oz
$1.29
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Everyone▭ Dr. Bronner's
Distribution · 30% of score25·71
carried in 6 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Soaps11 vs 1 SKUs
14% of shelf
only Everyone
only Dr. Bronner's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Everyone · 0
no exclusive doors — everywhere Everyone is, Dr. Bronner's is too.
only Dr. Bronner's · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Everyone · Dr. Bronner's
